PR Expert Explains Why Bud Light Is Losing Millions With Mulvaney Ad Campaign US News | The Epoch Times https://ift.tt/bDCHJvf A public relations crisis manager said that he would not have recommended Bud Light to partner with transgender activist Dylan Mulvaney because it “goes against its brand identity.” Considerable backlash has erupted against Bud Light in recent days after Mulvaney and the company confirmed a partnership. Specially made Bud Light cans with Mulvaney’s likeness were also given to Mulvaney, which he displayed on his social media accounts. Country singer John Rich, Kid Rock, and others suggested people boycott the brand over the controversy. Late last week, the CEO of Anheuser-Busch, Brendan Whitworth, issued a statement that “we never intended to be part of a discussion that divides people … we are in the business of bringing people together over a beer.”... April 16, 2023 at 09:41AM https://ift.tt/qAvJdH1 Jack Phillips https://ift.tt/LV5gn8P
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